Food ad

I consider a strong argument to be a good advertising strategy. Once you present a good point then the consumer is more likely to be enticed to buy whatever you’re selling. I buy products from either my experience or from habit, what my mother usually gets at Publix. In some cases for me the generic brand is much tastier then, let’s says the Quaker chewy bars. But on other occasion’s Ben and jerry’s ice cream is something I rather buy over Publix brand. Celebrities do influence me to try a product, but if the product doesn’t deliver I just don’t buy it. If I see Katy Perry munching on lucky charms ill more likely wants to try it. Although if I find lucky charms to be gross ill stop buying the product and look for a less expensive and tastier cereal. While looking for a Food ad I came across a dunkin donuts ad. The argument the ad presents is that their food is fast but healthy or "real". I’m not sure what they are getting at when they say real but it could be perceived as being genuine or not over processed. Dunkin donuts is known for their awesome donuts and this might also play a factor in getting someone to go their not just for donuts. But as well as food or drinks. The ad is both misleading and at the same time truthful. It presents a certain argument but not a clear one, so what they are trying to get across is unclear. Thus making it hard for the consumer to exactly know what they mean when they say "real". For example it shows two of their food products that look greasy and not too healthy along with an ice tea. I am not sure what is so real about the food but I guess there trying to state that maybe the egg isn’t refrozen or prepackaged or reheated. On the other hand they could be stating that the food is hardy and filling when they say "real". This ad is not to clear and I am unsure as to what particularly argument they are trying to get across.